Our Story

The days after a funeral are the hardest ones.

We built After Relay because families deserve more than a sympathy card. And because the funeral homes that truly care about people deserve a way to show it.

When someone you love dies, the funeral is only the beginning. In the days and weeks that follow, families face a relentless list of tasks — canceling accounts, notifying government agencies, sorting through paperwork — all while navigating the hardest emotional experience of their lives.

Most funeral homes want to help. They care about the families they serve. But once the service ends, there's no system for what comes next. Calls go unreturned because the director is managing three other cases. Families search online for forms they should have been given. The relationship ends when it should be deepening.

After Relay exists to fix that gap.

“We wanted to build something that felt less like software and more like a hand still extended — long after the service ends.”

We started with a simple question: what would it look like if a funeral home could stay present for a family for the full first year after loss? Not in an intrusive way — in a human way. A check-in message at two weeks. A quiet reminder before a major holiday. A place where a family could always find what they need, send a message, or just know that someone remembers.

The result is After Relay: a private portal for every family, paired with tools that let funeral home staff stay organized, connected, and focused on care — not administration.

What we believe

  • Aftercare is not a feature. It's a standard.

    Every family served by a funeral home deserves meaningful follow-up — not because it drives reviews, but because grief doesn't end on the day of the service.

  • Funeral home directors are underserved.

    The people who do this work carry more than most of us realize. We build tools that reduce their administrative load — so they can spend more time being present with families.

  • Trust is built in the quiet moments.

    A family that hears from you six months after a loss remembers you. Not because you followed up on a script — but because you showed you still care.

  • Technology should be invisible.

    After Relay is designed to disappear into your workflow. Families should feel the care, not the software.

Who we're building for

After Relay is built for independent funeral homes and small groups — the homes where the director answers the phone, where staff know families by name, where the work is personal. We serve funeral homes across the United States and Canada.

We're a small, founder-led team. We're still in our early days, and we're building this alongside the funeral homes that are willing to grow with us. If that sounds like you, we'd genuinely love to talk.

We're building with our early homes.

Free to try. No contract. Real input on what gets built next.

Talk to us